If you want to know how to do
something right, you learn from the people who do it best. The same is true
for social media. So, I’ve gathered some of the best and brightest
social media professionals and asked them a few questions about social media
marketing.
Meet Our Social Media Marketing
Pros:
1)
What is one social media marketing tip you learned recently?
Knowing When To Walk Away
“By taking time away from social
media sites, your interactions online will begin to feel more real and natural.
When you are ‘online’ too much, your tweets begin to look somewhat robotic. If
you are doing it right, successful social media takes work and work needs
breaks (unless you are doing it wrong).” – John
Aguiar
The Art Of The Headline
“When you learn how to write a good
headline you’ll know how to write a good tweet that gets your audience’s
attention right away. The more people’s attention you get the more your tweets
and posts will get shared.” – Jeff Bullas
2)
What social media network is neglected by social media marketers?
“Google+ is
the main channel that I feel is underestimated
by marketers. People I speak to feel that taking on one
more channel would be “too much” for them. I disagree—they
can’t afford to neglect this powerful source. Especially with its interactives
posts, communities, and how it aids SEO.” – Ann
Tran
Slideshare
“It’s not really a social network
but, with content marketing on the rise, social media marketers cannot forget
to include slideshare in their social media strategy. With over 60 million
monthly visitors, slideshare is another avenue of distributing our content.
After all, social media is a distribution channel.” – Ann Handley
Linkedin
“If your audience are business
professionals, Linkedin is a social network that shouldn’t be neglected. You
can take advantage of the many groups to gain content ideas, and have the
ability to share your content made for a b2b audience.” – Jay
Baer
3)
What is your biggest daily social media marketing challenge?
Balance
“My biggest daily challenge is
balancing the numerous platforms, while making the connections
face-to-face, while juggling my travel schedule. There are so many
creative writers out there in the social channels. You need to write
often, and well to get people addicted to your content. You have to be
on the cutting edge and always inventing fresh, compelling and
informative content.” – Ann Tran
Time Management
“Social media has a lot of demand on
your time. One of the hardest things is finding the time to manage your
personal accounts. But, my trick is to squeeze time whenever you can, dribs and
drabs, here and there. I find that there’s no need to have allotted time to do
social media but to just do it when you can. Throughout the day I use my phone
to effectively respond and engage to tweets or posts. Before meetings I’ll
spend the 2 minutes before it to send out a tweet or post.” – Jay
Oatway
4)
What social media marketing habit would you most want to fix?
Get Less Distracted By Analytics
“Being addicted to social media
feeds and measurement is a quick way to waste time. Try to get less fixated on
the numbers and spend more time doing actual work. It helps to have a business
plan from the get go and lay out your goals, target audience and great
reasonable targets to get you started.” – Jeff Bullas
Effective Scheduling
“Get social media scheduling done in
advance. I get caught up in the day to day that I forget to set time aside to
plan and schedule my posts. So, managing my time on social media is a habit I
want to fix most. The best way to fix this is to ensure I set time aside to
effectively plan out my posts for each of my social media campaigns and
initiatives.” – Tia Kelly
5)
What’s the first thing a new business owner should do when creating their
social media marketing strategy?
Personalize Your Brand (Not Get
Personal)
“The former means showing that
you’re a real human being, with actual blood flowing through actual veins. You
have a point of view, real character, a personality. The latter is sharing
details that are intimate or too specific to you to have relevance for the larger
community you are trying to build. Exactly where that line is varies according
to your own brand and that of your company. But to give a broad example: It’s
one thing to mention feeling under the weather—that’s personalized. It’s
another to say you have an irritating rash in a sensitive spot.” – Ann Handley
Understand What You Want Out Of
Social Media
“Knowing what you want social media
to do for you business is the first thing a new business owner should do when
creating their social media strategy. Do you want to: create awareness?
Generate sales? Boost loyalty? Social must support business objectives. Always
remember that the goal isn’t to be good at social media, it’s to be good at
business because of social media.” – Jay
Baer
Have A Social Media Strategy
“Have a plan and know what your
goals are. If you don’t have a goal, you will be wasting time morning, noon and
night. Bad social media works like no social media, with bad social media it’s
like not doing it all.” – John Aguiar
6)
One last social media marketing tip?
Respond More Than You Interrupt
“Go to social media the way you would
go to a cocktail party. Listen to what people are talking about and respond to
what’s happening and add value to it. Remember to not be rude, it’s the same as
talking to people in person, and don’t do your sales pitch right off the bat.
Building relationships is key to social media.” – Jay
Oatway
Never Stop Learning
“Don’t be afraid to ask for help.
Even though you can learn a lot on your own, it’s good to find one or two
people you trust to ask questions. Learning from other professionals will help
so you don’t learn the wrong thing, it will save you time in the long run.
Last tip, find one or two people you admire on social media in your community
and reach out.” – Tia Kelly
I’d like to thank these social
marketing pros for sharing their tips and tricks. Want to keep learning more
from them? Be sure to follow them on Twitter.
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